How do I boost my Facebook Post with SocialPilot?

In order to boost your Facebook Post using SocialPilot Ads, you will first and foremost require a Facebook Ads Account. You can check here how to connect your Facebook Ads account.

You can boost your Facebook post from your SocialPilot dashboard, using either of the three ways:

IN THIS ARTICLE

BOOST POSTS FROM DELIVERED POST TAB:

1
Log in to the SocialPilot dashboard.
2
Click on Posts (From the left side Menu) > Manage Posts.

3
Navigate to Delivered tab.

4
Click on the Boost Post button for the post that you want to boost.

5
A Boost Post Pop Up opens.

6
Fill the requisite sections: 
  • Ad Account: Select the Ad account you want to use for Facebook Boost Post.

  • Objective: Select the objective you wish to achieve using Facebook Boost.

      Reach: Will make the post visible to a large number of your audience.

      Post Engagement: This will help you get more likes, comments, and shares.

      Traffic: If you want to increase the traffic on your website and blog.

Note: While selecting the objective keep a few things in mind: Post engagement cannot be selected as an objective for Carousel Post while Traffic is not applicable unless you have any link in the boost post.

  • Total Budget: Enter the budget you want to allot for your Facebook boost post.

  • Duration: Select the time period for which the boost post shall run.

  • Audience: Select your audience from the drop-down box.

Note: The Audience shown for a particular ad account is the one you have created in the Facebook Ad manager. You can create a new audience by clicking on the “ Create a Saved Audience” option, which will take you to your Facebook ad manager window.

  • Placement: You can go for either :

Automatic Placement: Under this, the placement of your Ad will be selected automatically, for both devices, i.e. both desktop and mobile.

Edit Placement: You can choose the device type on which you want to publish the Ad- desktop, mobile or both. And, the platforms on which to publish the Ad - Facebook feed, Facebook Story, Messenger Inbox, or Audience Network.   

Note: You can see the expected potential reach of the audience at the bottom.

7
You can see the Preview of your ad post on the right side of Boost Post pop-up, in either mobile or desktop view.
8

Click on Schedule Boost. Now, your post has boosted successfully.

AS YOU CREATE A NEW POST

1
Log in to the SocialPilot dashboard.
2
Click on Post > Create Post.
3
Create a Facebook post and select the Boost option.

4
Fill the requisite sections:
  • Ad Account: Select the Ad account you want to use for Facebook Boost Post.

  • Objective: Select the purpose you wish to achieve using Facebook Boost.

Reach: Will make your post visible to a large number of your audience.

Post Engagement: This will help you get more likes, comments, and shares.

Traffic: If you want to increase the traffic on your website and blog.

Note: While selecting the objective keep a few things in mind: Post engagement cannot be selected as an objective for Carousel Post while Traffic is not applicable unless you have any link in the boost post.
  • Total Budget: Enter the budget you want to allot for your Facebook boost post.

  • Duration: Enter the duration for the Boost post. You have two options for this:

    By specifying the start and end dates for the Boost post. 

    By selecting the number of days for which the boost post shall run.

Note: If the starting date specified for the boost post is before the boost is published, it will show an ‘error’, and the post will not be boosted.
  • Audience: Select your audience from the drop-down box.

Note: The Audience shown for a particular ad account is the one you have created in the Facebook Ad manager. You can create a new audience by clicking on the “ Create Saved Audience” option, which will take you to your Facebook ad manager window.
  • Placement: You can go for either :

Automatic Placement: Where your Ad placement will be selected automatically on both devices i.e. it will be placed on both desktop and mobile.

Edit Placement: You can choose the device type on which you want to publish the Ad- desktop, mobile or both. And, the platforms on which to publish the Ad - Facebook feed, Facebook Story, Messenger Inbox, or Audience Network.   

Note: You can see your potential reach of the audience at the bottom.
5
Select the pages for which the boost post will be created. Now schedule your post by selecting one of the scheduling options which you can review and manage under Manage Ads section in your SocialPilot.

From the List of Popular Posts

We offer you the facility to boost your most popular post too. Within your SocialPilot, we'll show you the list of Most Popular Posts of your Facebook Pages (Even the one you haven't shared from SocialPilot) for the month.

To get the list,

1
Log in to the SocialPilot dashboard.
2
Click on Ads > Boost Popular Posts

3
Select the Facebook page whose popular posts you want to boost. You will see the list of your most popular posts for that Facebook page. Click on the Boost Post button for the post you wish to Boost.

4
Fill up the requisite sections as given above like the same way when you boost any Delivered posts.

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