What does Facebook analytics include?
SocialPilot analyzes all your connected Facebook Pages and provides you with in-depth reports which you can view and download for the Last 7 Days, 15 Days, 1 Month, 3 Months, and between any dates in the last 3 months. Also, only Facebook is currently allowing a custom date range selection to view reports.
You get information on the following metrics with Facebook Analytics:
What is Audience Growth?
Audience growth provides you with insights about likes and unlikes you received on your Page.
What is Audience Engagement?
Audience engagement provides you with all the metrics that show how your audience interacted with your posts - likes, comments, and shares.
You can see the number of times your audience has engaged with your posts in the form of reactions, comments, and shares, in the graph.
What do Active Fans mean?
Fans refer to all the people who've liked your Page. Active Fans refer to the number of fans who are active on Facebook during a specific time of the day.
With the graph, you can see when your audience is the most active and hence, can share content during that time period to get maximum engagement.
What is Audience Demographic?
Audience demographic provides you with insights about your audience - the number of male fans and female fans, their age groups, their location etc.
SocialPilot enables you to add your logo and name to these reports and share them with your clients.
Note: Please note that the reposts for Facebook Pages and Instagram Business accounts can only be presented in PST time zone, as that is a restriction by Facebook.