What does LinkedIn analytics include?
SocialPilot analyses all your connected LinkedIn company pages and provides you with in-depth reports - which you can view and download it for the Last 7 Days, 15 Days, 1 Month, 2 Months, and 3 Months.
What is Follower Count Trend?
The Follower Count Trend refers to the number of followers you have gained and lost in the selected time-frame.
You can also get an analysis of your followers' demographics - employee seniority level, location, job category, company size etc.
What does Reach/Impression Trend mean?
The Reach/Impression Trend shows you how many people viewed your posts/updates.
You can also monitor on which day your posts have the maximum reach. This helps you in knowing when to publish more posts to get better reach/impressions.
What is Engagement Trend?
Engagement Trend shows you the total number of likes and comments your posts received.
Monitor your engagement trends to see which type of post works best for your audience.
What is Post/Update Analytics?
Post/Update Analytics helps you monitor your most favorite and popular posts along with showing you the posts which got the maximum likes and comments.
Also, you can re-share your most engaging posts right from the analytics tab.
These reports help you improve your social media marketing strategies.
P.S.: Currently LinkedIn does not support analytics for video posts.