What Does LinkedIn Analytics Include?

SocialPilot provides analytical insights for:

• Personal profiles
• Linked Company Pages

It analyses all your connected profiles and pages and provides you with in-depth reports - which you can view and download for the Last 7 Days, 15 Days, 1 Month, and 3 Months.

We’ll walk you through the LinkedIn profile analytics with all the data points and insights it provides.

LinkedIn Profile Analytics

What is Profile Overview?

The profile overview contains some of the main metrics that determine the performance of your profile for the period of time you have selected.

We’ll take you through each of these blocks and the meaning of the information they provide: 

• Total connections: The total number of connections the profile has on the current date. 
• Total Posts: The total number of posts that were published for the selected period. 
• Total Engagement: The sum of all the reactions and total comments received on all the posts published in the time selected. 
• Total Reactions: The sum of all reactions on posts published in the selected period. 
• Total Comments: The sum of comments (excluding replies) of all posts published in the selected period. 

All these data blocks (except for total connections) also show the percentage of change in them since the last time period to the selected one.

What is the Publishing Trend?

The publishing trend accounts for all the posts published during the time you selected, segregated by their formats. The publishing trend is shown in a graphical format, mapping the timeline in respect to the type of post published. 

The types of content considered include:

• Text
• Image
• Video
• Article (Link)
• Document (Carousel post)
• Other (polls, job postings, etc)

What is the Engagement Trend?

This is the graphical presentation of reactions and comments received on the posts published on the given date. The comments and reactions are mapped by different trend lines.

What is Median and Total Engagement?

This graph shows how each of your content types performed in terms of engagement by comparing their median and actual total values. Total engagement is the sum of reactions and comments. In contrast, the median engagement is derived as the median value of engagement for all the corresponding post types.

What is Weekly Engagement?

This graph displays the total engagement  received by the posts you have published in the time, grouped by days in the week. This can reveal the engagement trend depending on each weekday.

The Post Performance Table

The post-performance table shows the list of posts of the LinkedIn profile account based on the selected report period with the following metrics:

• Reactions 
• Comments 
• Engagement - the sum of comments and reactions 

Some of the posts have a Reshare button on them, clicking on which can help you reschedule them from the analytics dashboard.

Now, we’ll move to the company page analytics. 

LinkedIn Company Page

What is the Follower Count Trend?

The Follower Count Trend refers to the number of followers you have gained and lost in the selected time-frame. 

You can also get an analysis of your followers' demographics - employee seniority level, company size, location, and job function. Each demographic is divided into certain categories:

• Employee Seniority - Entry level, Senior, Training, Manager, Director
• Company Size - 10001+ , 5000-1001, 500-1000, 11-50
• Location - Top 5 locations where the profile's followers belong from
• Job Functions - Engineering, Quality Assurance, Operations, Sales, Human Resources

Reach/Impression Trend

The Reach/Impression Trend shows you how many people viewed your posts/updates. 

You can also monitor on which day your posts have the maximum reach under Impressions Overview. This helps you in knowing when to publish more posts to get better reach/impressions. This section also shows the percentage change in the impressions, comparing the number of the current time-period you selected to that of the previous time period to that. 

What is Engagement Trend?

Engagement Trend shows you the total number of likes and comments your posts received. 

Monitor your engagement trends to see which type of post works best for your audience.

Under the Engagement Insights, you will see the individual number of likes and comments, as well as the change in their percentage compared to the previous time period is also displayed. Also, the integrated change in the percentage of engagements is calculated for the time selected compared to that of the previous one. 

What is Post/Update Analytics?

Post/Update Analytics helps you monitor your favorite and popular posts and show you the posts that got the maximum likes and comments.

This section includes all types of LinkedIn posts, including text, images, videos, polls, multiple images, articles, etc. 

Also, you can re-share your most engaging posts right from the analytics tab.

These reports help you improve your social media marketing strategies. If you want to see how to customize your LinkedIn posts, click here.