How to Customize Posts for LinkedIn?

SocialPilot offers a wide range of features that empower social media marketers and businesses to create highly customized LinkedIn posts. This guide will walk you through the various ways you can tailor your LinkedIn posts to achieve your marketing goals and improve your LinkedIn engagement.

In this article

1. Customization Options for LinkedIn Posts
2. Steps to Create an Advanced LinkedIn Post

Customization Options for LinkedIn Posts

Here are some of the customization options available for LinkedIn posts on SocialPilot:

• Create a Single Image Post or Album Post: Share individual images or create an album post with multiple images.
• Tag Another LinkedIn Account: Mention other LinkedIn profiles or pages to increase engagement.
• Share a Video Post: Upload videos to enhance your LinkedIn content.
• Add a GIF for Humor: Insert GIFs to make your posts more engaging.
• Design Graphics With Canva: Use Canva integration to design custom graphics.
• Use Emojis To Express and Connect: Add emojis to convey emotions or highlight important points.
• Set up Preferred and Restricted Audience: Control who can see your posts using audience targeting.
• Utilize Custom Fields: Save time by reusing frequently used text snippets.
• Add Customized UTM Parameters: Track your social media campaigns with custom UTM links.
• Schedule the First Comment: Pre-schedule the first comment on your post to add links, hashtags, and tags.
• Create Document Carousel Posts: Upload PDFs or multiple images to create a carousel post.

Steps to Create an Advanced LinkedIn Post

1. In the SocialPilot dashboard, click on the Create Post button.
2. Select the LinkedIn tab from the list of social networks and enter the content of your post in the text box provided.

• Add Images: There are different ways to add images to your post on SocialPilot.
  • Uploading from Sources: You can upload images directly from your local computer, Dropbox, or Box by clicking the Add Media button.

• Using External Sources: To use stock images, click the Add media from external source button. This opens the Unsplash integration where you can search for images by typing a keyword in the search bar. Once you find a suitable image, click "Add Image" to include it in your post.

• Create Album or Carousel Posts: You can choose how you want to post your images whether in album format or carousel.
  • Album Posts: When you upload between 1 to 9 images, the post will be shared as an album on LinkedIn. This format allows you to present multiple images in a single post, which can enhance engagement.
  • Carousel Posts: If you want to create a carousel post, switch the toggle from Image Post to Carousel PDF. This option lets you upload up to 30 images that will be converted into a single PDF document. Carousel posts are ideal for sharing detailed information or multiple visuals in a swipeable format.

For a more detailed guide on creating carousel posts, click here.

• Canva Integration: The Canva integration allows you to create custom graphics directly within the post composer. Click on the Canva icon, log in with your Canva credentials, and start designing your image. Once done, the design will be added directly to your post.

3. Next step can be tagging other LinkedIn accounts. To tag other LinkedIn pages, simply type @ followed by the name of the LinkedIn account you want to mention. A list of suggestions will appear. Select the correct account to add it to your post.

   

4. If you don't want images you can upload videos as well. Click on the Add Media icon to upload video files. You can select videos or GIFs from your local computer or from connected accounts like Google Drive, Dropbox, or Box.

5. You can also add emojis to your LinkedIn posts to make them more expressive. Click on the emoji icon in the text editor, browse through the categories, and click to insert your chosen emoji into the post.

6. Audience targeting allows you to define the visibility of your LinkedIn posts. To use this feature, click on the audience targeting option in the post composer and select your preferred and restricted audiences.

7. Custom fields allow you to save commonly used snippets of text, such as disclaimers or contact information, which can be easily inserted into posts. Set up your custom fields in the account settings and select them from the post composer whenever needed.
8. You can add UTM parameters to any links you share in your posts. This enables you to track the performance of your social media campaigns through Google Analytics or other tracking tools. You can add UTM parameters in the Link Options section of the post composer.
9. SocialPilot allows you to pre-schedule the first comment for your LinkedIn posts. From LinkedIn tab, look for an input field that indicates the First Comment feature near the bottom of the post creation module. Enter your desired text, hashtags, or CTAs in the designated First Comment field. After adding your First Comment, continue with composing your main post. Once done, you can either schedule the post for later or publish it immediately. The First Comment will automatically follow your main post based on your settings.

10. You can create document carousel posts by uploading a PDF document or by selecting multiple images (up to 30) which SocialPilot will convert into a PDF. For a step-by-step guide on creating document carousel posts, click here.