How can I customize post for LinkedIn?

SocialPilot provides the much-needed flexibility to social media marketers and businesses to easily customize their LinkedIn posts. In this document, we will walk you through the various ways to customize your LinkedIn posts and hit your LinkedIn marketing metrics.

Following are the 6 ways you can customize your LinkedIn posts:

Note: This feature is not available for the Individual plan users. 

Follow these steps to create an advanced LinkedIn post:

Select LinkedIn and enter the content of your post in the space provided.
If you are creating an image post, you can either upload images (using the options as shown in the screenshot below) or just paste a link in the space and select the default images for your choice.

When you select or upload images for a LinkedIn post, it'll be shared as an Album Post.

An album post on LinkedIn will look like this:


You can also tag the LinkedIn business pages in your post. Just type @ and then the name under which the account exists. Refer to the screenshot below.

Select the LinkedIn account from the suggestion to add them to your post.


To create a video post, click on the Video icon, and upload the file from your computer.


You can add emotions to your LinkedIn Post by responding with a GIF. Click on the GIF icon and enter the right keyword/phrase to search for the right GIF.


SocialPilot has integrated Canva to let you create graphics by yourself. If you already have a Canva account then log in with your credentials.

In addition to GIF, SocialPilot also supports adding Emoji to your LinkedIn posts to help you better convey your message and prevent ambiguity.

If you want your post on LinkedIn to be visible only to a specific audience and doesn't want to show it, everyone. Then, with SocialPilot, you can control it through Audience Targeting. Click on the 'Preferred Audience' to select the audience type to whom you want to make your post visible and select the 'Restricted Audience' to whom you don't want your post to be visible. Click here to learn more about audience targeting.

Note: Audience Targeting will work only for those accounts with more than 300 followers.

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