How to Customize Posts For Google Business Profile?

Google Business Profile (GBP) listings are essential for businesses of all sizes. A well-managed GBP listing can increase your business's visibility, build credibility, and drive more foot traffic to your location. With SocialPilot, you can customize your GBP listing and manage your content publishing across other social media platforms.

In this guide, we will explore how to make your GBP listing stand out using SocialPilot.

In this article

1. Types of Posts You Can Create
2. Adding a Link Post
3. Creating an Image Post
4. Using Calls to Action (CTAs) Button
5. Publishing Images from Canva
6. Adding Emojis
7. Using Custom Fields
8. Adding Custom UTM Parameters

Types of Posts You Can Create

SocialPilot allows you to create various types of posts for your Google Business Profile, including:

• Link post
• Image post
• Posts with CTAs

Adding a Link Post

Link posts are a great way to direct traffic from your GBP listing to a specific webpage, whether it’s your homepage, a product page, or a blog post. Follow the steps to add a link post:

1. Click on Posts >> Create Post in the sidebar menu of your SocialPilot account.
2. In the Create Post pop-up, select Google Business Profile as your platform.
3. Type the content of your post in the space provided.
4. To create a Link Post, include the URL along with your post content.

Creating an Image Post

Image posts can visually enhance your GBP listing, making your business more attractive and engaging to potential customers. Here is how you can create an image post:

1. You can upload images from your local device, Google Drive, Dropbox, or Box. Alternatively, you can use stock images from Unsplash integration.
2. Click on Add media from external source," search for an image by typing a keyword, select your image, and click Add Image.

Using Call to Action (CTAs) Button

Calls to Action are crucial for guiding customers to take specific actions, like visiting your website or booking a service. Read the steps below to see how to add call to action button.

1. When creating your post, click on the Call to Action button.
2. Choose the appropriate CTA text for your post.
3. A new box will appear. Paste the link you want to associate with the CTA.

Publishing Images From Canva

Creating custom images for your GBP posts is easy with the built-in Canva integration, which allows you to design engaging visuals directly within the platform. Here is how you can publish images from Canva:

1. Access the Canva integration through SocialPilot and create your custom image in Canva.
2. Once your design is ready, attach the image to your GBP post and schedule it for publication.

Adding Emojis

Emojis can add a personal touch to your posts, helping to convey emotions and clarify your message. Follow the steps to add emojis.

1. Use emoji search of SocialPilot feature to find the perfect emoji for your post.
2. Simply click to add the selected emoji to your post content, enhancing engagement with your audience.

Using Custom Fields

Custom fields allow you to save frequently used snippets of information, making it easier to add account-specific details to your GBP posts. Here is how you can apply Custom Fields:

1. Save any recurring details (like contact info or business hours) as custom fields in SocialPilot.
2. When creating a post, select the custom field to quickly insert these details without retyping.

Adding Custom UTM Parameters

Custom UTM parameters allow you to track the effectiveness of your social media campaigns by adding tracking information to the links in your posts. Let us see how to do it:

1. When creating a post, add custom UTM parameters to the links you share.
2. Use these parameters to monitor the performance of your campaigns in your analytics tools.