How to Choose a Target Audience While Creating a Post?

SocialPilot offers powerful audience targeting features, allowing you to tailor your posts to specific segments on Facebook and LinkedIn. This guide will walk you through the steps to set up audience targeting on these platforms.

In this article

1. Facebook Audience Targeting
2. LinkedIn Audience Targeting

Facebook Audience Targeting

Facebook audience targeting allows you to tailor your posts to specific segments of your audience, ensuring that your content reaches the most relevant users. With this feature, you can choose who sees your posts based on criteria like interests, location, age, and more. This helps in delivering more personalized content, improving engagement, and reaching the right people.

Let us learn how to set up audience targeting for your Facebook posts using SocialPilot. Before you start how to set up, make sure that the Audience optimization for posts is turned on in your general Facebook settings. To know more about it you learn more here.

Here is how you can turn on the Facebook Audience Targeting:

1. Switch to the Facebook tab in the Create Post composer.

2. Locate the Add Audience Targeting symbol on the bottom strip of the post composer and click on it.

   

3. You will see two options in the drop-down menu. Choose the appropriate targeting option for your post:

   

a) Preferred Audience: This option allows you to ensure your post appears only in the News Feed of a specific segment of your fans. It does not restrict the visibility of the post on your Facebook page for users outside the preferred audience.

Target the preferred audience based on:

• Interest
• Age
• Gender
• Location
• Languages
• Relationship Status

• Educational Status

  

b) Restricted Audience: This option works as a companion to the Preferred Audience feature. It restricts a segment of people from seeing your posts in their News Feed. Unlike the Preferred Audience, the post won’t be visible to restricted users even if they visit your Facebook page.

Restrict the audience based on:

• Age: Set an age limit below which the post will not be visible. Leave it as "everyone" if no age restriction is required.
• Location: Select the locations where you do not want the post to be visible.

By using Facebook Audience Targeting, you can ensure that your posts are seen by the right people, making your content more relevant and impactful.

LinkedIn Audience Targeting

LinkedIn audience targeting allows you to reach specific professional segments of your audience based on their job roles, industries, company sizes, and more. This feature is particularly valuable for B2B marketing, as it helps you tailor your posts to connect with the right professionals, ensuring that your content reaches to the decision-makers and relevant stakeholders in your industry.

Let us see how to set up audience targeting for your LinkedIn posts using SocialPilot. Before you set up, note that the audience targeting on LinkedIn is limited to company pages.

1. Switch to the LinkedIn tab in the Create Post composer.

2. Find the Add Audience Targeting symbol on the bottom strip of the post composer and click on it to open the targeting options panel.

   

3. Select the demographic fields you want to target on LinkedIn:
   • Industries
   • Company Size
   • Seniority
   • Functions
   • Languages
   • Continents
   • Countries
   • Cities