What Does Instagram Analytics Include?

SocialPilot analyzes all your connected Instagram business accounts and provides you with in-depth reports to help you understand your audience and how they interact with your content better.

You can view, download, and email the analytics report of your Instagram business accounts for the Last 7 Days, 15 Days, 1 Month, and 3 Months.  

We have divided the Instagram analytics reports into three sections:

IN THIS ARTICLE

You can access each section to see its reports, by switching between three tabs provided on top of the analytics page.

Let’s uncover each section of the Instagram analytics tab-by-tab.

1

Profile

What is the “Profile overview” section?

As the name suggests, this section gives you an overview of the basic engagement metrics you have received on your Instagram profile between the chosen time-frame.

Note: The “Followers” box doesn’t change according to the different time-frame you choose. It shows you the total count of followers you have on your Instagram profile.

What is the “New followers” section?

The New Follower Count refers to the number of followers you have gained in the selected time-frame. It gives you a graphical representation of the number of new followers against a particular date.

On the right-hand side, you will see the increased percentage and number of new followers since the previous period.

Note: As per Instagram's API guidelines, Audience Demographics, Locations and Followers Online Activity sections would be visible only if the Instagram account has more than 100 followers.

What is the “Audience” section?

In this section, you get the specific metrics of your audience demographics based on the age and gender of your profile visitors.

In the age and gender graph. you will see the number of males and females against their age group. Males’ bar lines are shown in blue colour and pink is for females.

Also on the right side, you will see a pie chart distinguishing between the percentage of male and female visitors on your profile.

What is the “Location” section?

In this section,  you will see the total number of your followers belongs to which city or country.

The horizontal line graph put locations against the number of followers,

You can see the location of followers based on cities or countries just by switching on a tab given on the top right-hand side.


What is the “Follower online activity“ section?

This section will help you find the best time to post on your Instagram account. The graphical representation summarizes the chosen period data and shows you the no of followers present at each hour of the day.

2

Post

What is the “Post overview” section?

As the name suggests, this section gives you an overview of the basic engagement metrics you have received on your Instagram posts between the chosen time-frame.

What is the “Reach” section?

The Reach section shows you how many people viewed your posts. 

You can also monitor on which day your posts have the maximum reach. This helps you in knowing when to publish more posts to get a better reach.

On the right-hand side, you will see the increase or decrease in percentage and number of new reach since the previous period.

What is the “Post Engagement” section?

This section gives you the graphical representation of the number of likes, comments, and saves you have received on your posts between the chosen time-period.

Pink, yellow, and blue color lines are assigned to comments, likes, and post saves respectively.

On the right-hand side, you will see the increase or decrease in percentage and number of new engagement since the previous period.

What is the “Post-performance” section?

The “Post-performance” section has a wealth of information to evaluate the performance of your individual post.

You can see the following data for all the post you have uploaded between the chosen time period:

  • Published date
  • Posts caption and minuscule image
  • Post type
  • Comments
  • Reach 
  • Impressions
  • Saves
  • Engagement rate

Also, you can re-share your most engaging posts right from the analytics tab.

What is the “Hashtag performance” section?

This section ranks your best hashtags based on their average reach, average engagement, and the number of times they have been used in a post.

3

Stories

This section, just like stories, is ephemeral. The analytics of stories posted will be visible here for a period of 24 hours. With the story on your Instagram page analytics here will also vanish.

What is the “Stories Overview” section?

This section gives you an overview of the reach and engagement metrics you have received on your Instagram along with the number of stories posted in the past 24 hours.

What is the “Stories performance” section?

Here you can get a proper idea of how people are interacting with your stories.

The horizontal bar graph shows you the number of replies, Taps back, Taps forward and exits you have received on all your stories in the past 24 hours.

What is the “Individual stories performance” section?

This section has a wealth of information to evaluate the performance of your individual story.

You can see the following data for all the stories you have uploaded in the past 24 hours:

  • Published on
  • Story thumbnail
  • Story type
  • Backs
  • Exits
  • Forwards
  • Impressions
  • Reach
  • Replies

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