What Does Instagram Analytics Include?
SocialPilot analyzes all your connected Instagram business accounts and provides you with in-depth reports to help you understand your audience and how they interact with your content better.
You can view, download (with plans Small Team and above), email and schedule the analytics report of your Instagram business accounts for the Last 7 Days, and 15 Days (with a comparison between the same duration of the previous time period), and 30 days without data comparison. The duration is allowed and permitted per the API shared by Instagram.
We have divided the Instagram analytics reports into four sections:
IN THIS ARTICLE
You can access each section to see its reports, by switching between four tabs provided on top of the analytics page.
Let’s uncover each section of the Instagram analytics tab-by-tab.
What is the “Profile overview” section?
As the name suggests, this section gives you an overview of the basic engagement metrics you have received on your Instagram profile between the chosen time frame.
What is the “New followers” section?
The New Follower Count refers to the number of followers you have gained in the selected time frame. It gives you a graphical representation of the number of new followers against a particular date.
On the right-hand side, you will see the percentage increase and the number of new followers since the previous period.
Note: As per Instagram's API guidelines, Audience Demographics, Locations, and Followers' Online Activity sections would be visible only if the Instagram account has more than 100 followers.
What is the “Audience Demographics” section?
In this section, you get the specific metrics of your audience demographics based on the age and gender of your profile visitors.
In the age and gender graph. you will see the number of males and females against their age group.
Also on the right side, you will see a pie chart distinguishing between the percentage of male and female visitors on your profile.
What is the “Location” section?
In this section, you will see the total number of your followers belongs to which city or country. You can see the location of followers based on cities or countries just by switching on a tab given on the top right-hand side.
What is the “Follower online activity“ section?
This section will help you find the best time to post on your Instagram account. The graphical representation summarizes the chosen period data and shows you the no of followers present at each hour of the day.
What is the “Post overview” section?
As the name suggests, this section gives you an overview of the basic engagement metrics you have received on your Instagram posts between the chosen time frame.
What is the “Reach” section?
The Reach section shows you how many people viewed your posts.
You can also monitor on which day your posts have the maximum reach. This helps you in knowing when to publish more posts to get a better reach.
On the right-hand side, you will see the increase or decrease in percentage and the total reach since the previous period.
What is the “Post Engagement” section?
This section gives you the graphical representation of the number of likes, comments, and saves you have received on your posts between the chosen time period.
Pink, yellow, and blue color lines are assigned to comments, likes, and post saves respectively.
On the right-hand side, you will see the increase or decrease in percentage and number of new engagement since the previous period.
What is the “Post-performance” section?
The “Post-performance” section has a wealth of information to evaluate the performance of your individual post.
You can see the following data for all the posts you have uploaded between the chosen time period:
- Published date
- Posts caption and image preview
- Post type
- Engagement rate
Also, you can re-share your most engaging posts right from the analytics tab.
What is the “Hashtag performance” section?
This section ranks your best hashtags based on their average reach, average engagement, and the number of times they have been used in a post.
This section, just like stories, is ephemeral. The analytics of stories posted will be visible here for a period of 24 hours. With the story on your Instagram page analytics here will also vanish.
What is the “Stories Overview” section?
This section gives you an overview of the reach and engagement metrics you have received on your Instagram along with the number of stories posted in the past 24 hours.
What is the “Stories performance” section?
Here you can get a proper idea of how people are interacting with your stories.
The horizontal bar graph shows you the number of Replies, Taps back, Taps forward, and Exits you have received on all your stories in the past 24 hours.
What is the “Individual stories performance” section?
This section has a wealth of information to evaluate the performance of your individual story.
You can see the following data for all the stories you have uploaded in the past 24 hours:
- Published on
- Story thumbnail
- Story type
The Instagram analytics feature in SocialPilot has a dedicated section for reels. Here you get all the insights specific to reels posted on your business account.
What is the “Reels overview” section?
Just like the previous sections, reels-overview gives you a quick run-through of how your content has been performing out there for the time specified. This section includes number of published reels, its reach, and, the interactions it garnered in the time-frame you have selected.
What is the “Reels reach” section?
This section gives you the exact number of viewers your reel has had as well as the trend of the viewer-count over the time-period you have selected.
On the right-hand side of the graph, the percentage-change of the reach and the addition to the number since the previous period will be available for you.
What is the “Reels interaction” section?
This graph gives you the break-up of the number of viewer interactions your reel has generated for the duration you have opted for. The metrics include the number of likes, comments, shares and saves.
The graphical view helps you determine the date when your content scored the highest interactions.
On the right-side of the graph, you will find latest numbers of viewer-engagement for the duration. Also the rise or fall in the percentage of the overall interaction is given here.
What is the “Reels performance” section?
This section shows a detailed breakdown of all the metrics which you will need to analyze the performance of your reels, individually. Yes, here all the numbers for your reels on the Instagram business account are listed separately.
You will get the following data in the reels performance section:
- Publishing date and time
- Reel caption and preview image
You will also get the link to go to each and every reel you published.
What is the “Hashtag performance” section in the Reels tab?
Just like the hashtag performance section for Instagram Posts, there is one available for your reels as well. Here you will find the most popular hashtags with the average reach and interactions they accrued.
You will also find the number of reels for which that hashtag was used.