How can I customize posts for Instagram?

As per Instagram's revised API's and policies, you can now directly publish Posts, Stories, and Reels for Instagram Business and Creators' accounts.

For Personal Instagram accounts, the publishing will require a SocialPilot mobile app in order to push the notifications through. Here is how it works.

With the Instagram Creator account, you will only be able to view the analytics (or download as per your subscription).

Following are the 6 ways you can customize your Instagram posts:

  • Create an image post by uploading graphics directly from Google Drive, Dropbox, Box, or your local computer. You can also add a public URL to upload images or select from the multiple available stock images
  • Tag another Instagram account to expand your reach.
  • Share a video post to build your audience's trust.
  • Use Canva to design graphics by yourself and attach it to your post without leaving SocialPilot.
  • Add Emojis to express your feelings behind your post and connect with your audience.
  • Tag location in your posts to reach out to your audience in that area.
  • Schedule a First Comment with your Instagram post.

Select the type of content you want to create and switch the toggle to one of the three options: Post/Reel/Story. Either upload images from Google Drive, Dropbox, Box, or your local computer.  Or just paste a link in the space and select the default images for your choice. You can upload videos from the same sou

You can use the stock images available on the SocialPilot scheduler from the Unsplash integration. Simply click on the "Add media from external source" button and search for a suitable image by typing a term in the given search bar, select the image, and click on "Add Image."


You can also tag other Instagram handles on your post. Just type @ and then the name under which the account exists. It'll act as a tag when the post publishes on your Instagram. Refer to the screenshot below.


To create a video post, click on the "Add Media" icon, and upload the file from your computer. You can also select any suitable video from Dropbox, Google Drive or Box cloud storage.

SocialPilot has integrated Canva to let you create graphics by yourself. If you already have a Canva account, then log in with your credentials.
You can add emotions to your Instagram Post.

Add location to your Instagram posts to reach out to people in your vicinity. This is a great addition for small businesses that want to promote their products/services in their locality.


Along with your Instagram post, you can also schedule your First Comment. This is useful if you want to keep your captions clean and push more information, details, and hashtags to your comments. Add your First Comment in the designated text box.

Keep in mind that Instagram allows you to add only up to 30 hashtags. That counts both your captions and your comment. For more information check out our Instagram First Comment help section.

Last but not least, you can choose the mode of publishing, i.e., direct publishing or mobile reminders. For all types of posts on personal profiles, you have to go with mobile reminders. For Posts on professional profiles, you have only direct publishing available. For Stories and Reels on professional profiles, you can choose between direct publishing and mobile reminders. To get the clear details, click here.

Customize Your Reel

To further customize your Instagram Reel, you can

    1. Upload a custom Reel cover or thumbnail for your Reel.
    2. Tag public profiles to your Reel if you are publishing it on a professional profile- Business or Creator.
    3. Give any desired audio title to your Reel audio track.


  • Only files with these extensions are allowed: jpg, jpeg, gif, png, mp4, avi, mov.
  • The image should have an aspect ratio between 4:5 and 1.91:1 (An aspect ratio describes the ratio between the width and its height.)
  • Your video should be of a minimum of 3 seconds and a maximum of 60 seconds for direct publishing on Instagram. If your video doesn't meet this guideline, it'll not let you share through direct publishing. You can schedule those videos through our reminder feature.
  • You can share up to 10 images and tag public profiles on all the images. 
  • You'll only be able to share up to 25 posts for an account in 24 hours using the Direct publishing option to an Instagram Business Account. Natively or through Reminders, the user can post unlimited.
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