Any restrictions for media posts with Instagram Direct Publishing?

Instagram has allowed direct publishing for its Business accounts; however, there are a few requirements we need to follow to ensure a smooth publishing experience. 

For an easy understanding of what is required, we have segregated the information based on the media categories as:

  • Image post requirements
  • Video post requirements

1. Image Post Requirements

The single-image post will be directly published on Instagram Business accounts when:

  • The maximum file size is 8MB
  • The aspect ratio is within a 4:5 to 1.91:1 range
  • The minimum width is 320 
  • The maximum width is 1440
  • The condition of height will vary, depending on width and aspect ratio
  • The image is in the format JPEG/JPG/PNG

2. Video Post Requirements

Videos must meet the following specifications:

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Picture size:
    • Maximum columns (horizontal pixels): 1920
    • Minimum aspect ratio [cols / rows]: 4 / 5
    • Maximum aspect ratio [cols / rows]: 16 / 9
  • Video bitrate: VBR, 5Mbps maximum
  • Audio bitrate: 128kbps
  • Duration: 60 seconds maximum, 3 seconds minimum
  • File size: 100MB maximum

SocialPilot will be able to present errors for you to rectify when you would have selected an Instagram business account and would be trying to share an incompatible video. The errors will be as under:

 
Error message Reason What needs to be done?
The video size for an Instagram post should be less than 100 MB. Learn More When the file size is greater than 100 MB You need to upload a video with a size less than 100 MB
The duration of the video for an Instagram post should be between 3 to 60 seconds. Learn More When the minimum duration for the video file is less than 3 seconds You need to upload a video with a duration of more than 3 seconds and less than 60 seconds
The duration of the video for an Instagram post should be between 3 to 60 seconds. Learn More When the maximum duration for the video file is greater than 60 seconds You need to upload a video with a duration of more than 3 seconds and less than 60 seconds
Instagram: The audio codec of the video file should be AAC. Learn More When the audio codec of the video file is not AAC You need to ensure that the audio codec of the video is AAC
Instagram: The audio sample rate of the video file should be a maximum 48khz. Learn More When the audio sample rate of the video is more than 48khz You will be required to keep the audio sample rate of the video under 48khz
Instagram: The video file should have a maximum of 2 audio channels. Learn More When the video file has more than 2 audio channels You need to ensure that the video file does not have more than 2 audio channels
Instagram: The video codec of the file should be HEVC or H264. Learn More When the video codec is not either HEVC or H264 If the video codec is other than HEVC or H264 you will get this error. You need to ensure that the video codec is either HEVC or H264
Instagram: The video file should be a progressive scan video. Learn More When the video file is not progressive scan the video Ensure that the video file is a progressive scan only.
Instagram: The chroma subsampling of the video should be 4:2:0. Learn More When the chroma subsampling of the video is not 4:2:0 Instagram will allow publishing when the chroma subsampling of the video is 4:2:0, hence, you need to check this attribute of your video
Instagram: The video frame rate should be within 23-60 FPS range. Learn More When the video frame rate is not within the 23-60 FPS range Maintain the video frame rate within the 23-60 FPS range
Instagram: The aspect ratio of the video should be within the 4:5 to 16:9 range. Learn More When the aspect ratio of the video is not within the 4:5 to 16:9 range Maintain the aspect ratio within 4:5 to 16:9 range
Instagram: The video bitrate should be VBR. Learn More When the video bitrate is not VBR Keep the video bitrate as VBR
Instagram: The video bitrate should not be more than 5 Mbps. Learn More When the video bitrate is more than 5 Mbps Keep the video bitrate less than 5 Mbps
Instagram: The audio bitrate of the video file should be 128 kbps. Learn More When the audio bitrate is not 128 kbps Keep the audio bitrate as 128 kbps

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