Is It Possible to Add Custom UTM Parameters to Social Media Posts on SocialPilot?

UTM parameters allow you to track your social media campaigns and understand where your traffic is coming from. SocialPilot provides the ability to add UTM parameters to the links you share in your posts, helping you measure your campaigns' ROI efficiently.

In this article

1. How to Set Up UTM Parameters?
2. How to Attach UTM Parameters to Posts?

How to Set Up UTM Parameters?

Here is how you can set up UTM parameters:

1. On the left-hand navigation bar, click Setup and select UTM Parameters.
2. Click on Add UTM Parameters.

3. Enter the name of a social media campaign you want to track.
4. Up next is the utm_source field. This, too, is a mandatory field. Again, choose the type and enter the value accordingly in the case of Custom.
5. Now comes the utm_medium. Select its type and put in the value according to your choice. You can add 5 more fields of your choice to customize the parameter further. However, this is not mandatory.

4. Check the box if you want these UTM parameters to be the default.
5. Preview the generated link at the bottom and click Save.
6. Now, when you go to the UTM Parameters menu from the Setup you will be able to see all the UTM sets you have created. You can edit these links from the same menu. 

How to Attach UTM Parameters to Posts?

Creating UTM parameters on SocialPilot is an easy task.

Let us take you through it step-by-step:

1. Go to Create Post, enter your content, and add the link you wish to share.
2. Click the UTM icon, select the desired UTM set from the dropdown.

3. A preview for the created post will be displayed on the right-hand side of the composer. Your link will be visible with the UTM parameter attached to it with the post.
4. Choose your preferred scheduling option. If URL shortening is enabled, the UTM parameters won't show in the preview but will be attached.

5. Now schedule the post with your preferred scheduling option.

Note that when you turn on the URL Shortening, the UTM parameter in your link will not be visible in the post preview. But rest assured, it has been attached to your link.

If you go back to edit an unpublished post, the links in it will still contain the previously applied UTM parameter. The same is the case when you duplicate a post. You can remove the UTM parameter from a given post by going to the UTM dropdown list in the composer and selecting “Remove UTM Tracking” at the top of the list.

However, when you reshare a published post, the UTM parameter you added to it will not be carried forward. Instead, the default UTM set will be applied. If no parameter is set as default, then none will be appended to the link in the post while resharing.