How to Connect Instagram Profile to SocialPilot?

Introduction

SocialPilot offers a seamless way to manage your Instagram Business account, providing you with in-depth insights and analytics that are crucial for monitoring and optimizing your Instagram campaigns.

The recommended way to connect an Instagram Business account to SocialPilot requires you to have it connected to a Facebook profile. However, even if you do not have a Facebook account connected to your Instagram Business account, you can still manage it using SocialPilot.

This guide will walk you through two ways to connect your Instagram Business accounts to SocialPilot.

Which Method of Connecting Instagram Business Account is Better?

Among the two methods of connecting Instagram to SocialPilot, different users might have varied preferences. The recommended path is to connect Instagram via Meta Business Suite for which you have to have a Facebook account. Having an established connection to Meta Business Suite gives users better access to advanced business and marketing tools, such as analytics, scheduling, etc.

However, you might be an individual creator or a small Instagram-based business who prefers to have a standalone, uncomplicated Instagram experience and doesn’t want to connect a Facebook account.

In that case, you can choose the second option to connect your Instagram Business account directly to SocialPilot without having to create a new Facebook account. Thanks to SocialPilot, you will be able to access many advanced features, such as social inbox and analytics, without the involvement of Meta Business Suite.

Note: If you connect your Instagram Business account to SocialPilot directly without the intervention of Meta Business Suite or Facebook, you’ll not be able to manage engagement in this account with the Social Inbox within SocialPilot.

Prerequisites of Connecting Instagram Business Account

There are a few requirements for connecting your Instagram Business account to SocialPilot via Meta Business Suite. You should make sure these conditions are fulfilled before proceeding with the connection.

Here are the prerequisites:

Your Instagram profile should be a Business/Creator account. Having a personal account will restrict you from having access to many advanced capabilities like direct publishing.
Your Instagram Business account must be connected to a Facebook page. Learn how to connect your accounts in this guide if they are not already linked.
You must have an admin role on the Facebook page associated with your Instagram Business account. To check your role, go to the Facebook page, click on Settings, and then select Page Roles.

💡How to Connect Your Instagram Business Profile With Your Facebook Page?

Open your Instagram Business account on your phone and go to your profile page.
Click on Edit Profile, and in the following menu that appears, select Pages.
On the pop-up that appears, select Connect to the existing Page.
You will now be able to see your Facebook Pages. Select the relevant one and click on Done. Give the final permissions to confirm your choice.

That’s all it takes to link your Instagram Business account to your Facebook Page.

💡How to Convert Your Personal Account Into a Professional Account?

Go to your profile, then to Settings and Privacy.
Scroll down and click on Account type and tools, and then on Switch to a professional account.
Pick a category that best describes your business, then select Business.

You are all set – you've got an Instagram business account.

However, these requirements don't apply to you if you are going to connect a standalone Instagram Business account to SocialPilot without having a Facebook connection.

The only things you need in the second scenario are:

An Instagram Business/Creator account.
Login credentials for the Instagram account.

How to Connect an Instagram Business Account in SocialPilot?

I. Via Meta Business Suite

Follow the steps below to connect the Instagram Business Account in SocialPilot:

Go to SocialPilot and click on Connect Business or Creator to connect your business or creator account.
The pop-up will show two options: Connect via Meta Business Suite and Connect via Instagram. Select "Connect via Meta Business Suite" and click on “Proceed to Connect.”
SocialPilot will ask you to enter your Facebook credentials connected with the respected Instagram account.
Next, you will be redirected to SocialPilot, where you will have to pick Instagram accounts:
1. Select Profile: View and select the Instagram Business profiles associated with your Facebook account. You can choose one or multiple accounts to connect.
2. Add to Groups: Select any groups you have created in SocialPilot where you want to add the connected Instagram Business account.

Once you have selected the accounts and groups, click on Connect Accounts to complete the connection to SocialPilot.

II. Via Instagram:

Here are the steps to connect an individual Instagram Business account to SocialPilot:

Go to SocialPilot and click on Connect Business or Creator to connect your business or creator account.
The pop-up will show two options: Connect via Meta Business Suite and Connect via Instagram. Select "Connect via Instagram" and click on “Proceed to Connect.”
SocialPilot will ask you to enter your Instagram account credentials.
Once you have given the credentials and all necessary permissions, your Instagram Business account will be connected to SocialPilot.

Congratulations! Your Instagram Business account is now fully set up with SocialPilot.