What Does YouTube Analytics Include?

As a part of full-fledged YouTube automation, SocialPilot enables you to see in-depth analytics for all the YouTube channels you have connected to the platform. You can monitor important KPIs of all your videos, including default ones and YouTube Shorts, from the same dashboard without switching to any other website.

Where to Find YouTube Analytics?

The YouTube analytics section in SocialPilot can be accessed in a couple of ways. Here's the simplest route:

Go to the main menu bar on the left-hand side of the dashboard >> Find Analytics >> Select YouTube.

Picking any of the given time frames between the past 7 days to 3 months will retrieve the analytics data of the selected period for you. However, it's possible to get the data for a custom time frame dating back up to 3 months.

For easy sharing of these insights, the platform lets you readily convert said analytics insights into branded PDF reports to download. SocialPilot lets users schedule the timely generation of these reports. These reports are sharable and can be delivered directly to the inboxes of your team and clients to keep everyone in the loop.

Now, let us take you through all the YouTube analytics sections in SocialPilot, understanding each metric along the way.

YouTube Analytics - Overview

As the name suggests, this section of YouTube analytics gives you a general idea of the performance of your selected YouTube channel, along with that of the videos published on the channel for the relevant time period. 

Here are the metrics included in the Overview:

Total Posts

This number represents the actual number of videos and Shorts posted during the time frame you have selected. The percentage at the bottom of the block shows the change in the metric in comparison to the previous time frame.

Total Subscribers

This number simply denotes the total subscribers the selected YouTube channel has at present.

Subscribers Gained

This number tells you exactly how many new subscribers your channel has gained during the time frame in question. This number does not reveal the total number of current subscribers your channel has. You can see the exact number of subscribers added as well as the percentage gained.

Subscribers Lost

Following is the metric that notifies the number of subscribers your channel has lost in the time frame you have selected. This metric, like its predecessor, does not include the total subscribers you have. Again, you will see the exact number and the loss percentage along with it.

Channel Watch Time

As you can tell, total watch time refers to the aggregate time all viewers have spent watching any and all videos on your YouTube channel within the defined timeframe. This metric is in minutes. An increase in this metric can mean good things for your channel.

Either more people are watching your videos, indicating an increased reach of content or subscribers, or the watch time on each of your videos has gone up, meaning your content is interesting for people to watch more of it.

Avg. View Duration

Average watch time on YouTube denotes the time each viewer spends watching a video on your channel, including playbacks. If this metric, represented in minutes, is high, it signifies that your content is engaging and holding people for longer periods of time.

Engagement

This metric is calculated as the sum of all the likes, dislikes, comments and shares on all the videos you have posted on your channel in the time period in question here.

Views

This gives the compiled number of views you’ve got on all your videos and shorts on your channel in the selected time frame.

Subscriber Growth

This is a graphical representation of the number of subscribers gained or lost compared to the net subscribers for the given time period.

As plainly visible, the blue line shows the differing number of subscribers, and the same is shown by the yellow line for the subscribers lost on the same dates. The dotted green line is the difference between the number of gained and lost subscribers. 

Audience Demographic

In this section, you will be able to see a graphical breakdown of the percentage of viewers your videos got based on age groups and genders. The viewers have been segregated into seven age groups, and each group has been broken down into three genders. You can find what percentage of your audience belongs to which section.

Countries With the Most Engagement

This graph shows the countries that engage with your content the most. Here engagement is considered as the sum of total likes and dislikes, comments and shares. YouTube displays the total values for likes, dislikes, and comments as positive or negative numbers, reflecting user actions. Consequently, engagement may occasionally be recorded as zero. 

Engagement Trend

This trend graph shows the number of likes, shares, comments and dislikes your channel has received every day of the selected time periods. The values of these metrics are given in exact numbers. 

Views on Videos and Shorts

As the name suggests, this graph shows the views your channel has received during the time frame you have selected. There are two separate trend lines showing the views for videos and Shorts separately.

Device Type 

This graph shows the types of devices and the number of your viewers who used which of them to watch videos from your YouTube channel.

Operating System Insights

This section of the metrics shows the number of viewers who have utilized a particular type of operating system to watch videos from your channel. The graph gives you insights into the top types of OS and how many of your users have used them to run YouTube to watch your videos.

Top Search Keywords

This is a list of keywords that have brought your channel the most number of viewers.

Traffic from External Sources

These are the websites from where your YouTube channel videos got most of their referral traffic.

Video Performance

This section dives deep into the performance of each of your videos published during the time period you have opted for. The metrics which represent their performance include:

• Views
• Likes
• Comments
• Shares
• Avg. View Duration

You can sort the list by ascending or descending order in regard to any of these metrics. 

There are go-to buttons beside the name of every video, which, once clicked, will take you to YouTube and open that video.

Readily reshare your best content directly from this list using the “Reshare” button adjacent to the performance data of the relevant video.

Create an integrated report for clients or brands to include multiple social pages in the same document. This is possible by merging analytics of multiple YouTube channels or other social media pages together to create custom. You can see how to create advanced reports in the help articles on SocialPilot.