How to Add New Listings?
A listing is your business's profile on a platform where customers search, like Google Business Profile, Facebook, or one of the many additional publishers now available. Every listing pulls from the same location details, so keeping those details accurate keeps every listing accurate too.
Check out how easy it is to create and add your business Listings in SocialPilot Reviews in this walkthrough video:
This is an opportunity to explore all the capabilities that help you manage your business listings.
In this Article
- What Platforms are Supported for Listing Management?
- How to Add a Google Business Profile Listing?
- How to Add a Facebook Listing?
- How to Add Listings on Other Publishers?
- The Result of Adding a Listing to SocialPilot Reviews
What Platforms are Supported for Listing Management?
SocialPilot Reviews connects your business to Google Business Profile, Facebook, and a growing network of additional publishers, search engines, maps, and directories, including names like Apple, Amazon Alexa, Bing, and Snapchat.
The publishers available to you depend on where your business is registered. A business in the United States sees a different set of publishers than one in India, for example, and any publisher not supported in your business' country appears grayed out with a short explanation when you hover over it.
If you manage locations for clients as an agency, the publisher list always follows the client business's registered country, not your own.
How to Add a Google Business Profile Listing?
First, you have to add your business location along with all the essential details to SocialPilot Reviews. Once that is done, you can start creating or connecting your online listings.
Here is how you can add a listing to your location:
- Log in to the SocialPilot Reviews account.
- On the top navigation bar, go to the brand switcher and the location switcher to select the relevant brand and business location.
- Now go to the side menu and select Listings.
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You’ll be taken to the Listings page, with all the listing platforms. Google Business Profile is the first publisher in the list.

Now, there are a few possible scenarios you can encounter here. We’ll explain how to proceed for each scenario separately.
Scenario 1:
If you are an existing user of SocialPilot and have a GBP account connected to it.
i ) Click Opt-in for GBP.
ii ) Opt for Import from SocialPilot.

iii ) Select one of the Google profiles fetched from your SocialPilot account.
iv ) Click on Opt-in.

>> LISTING CONNECTED.
Scenario 2:
If you have connected GBP as a Review Platform without opting it in as a listing publisher for the same location, you will see “Listing Found” for that GBP publisher card.
i ) Click on Opt-in
ii ) Select Opt-in again

iii ) Authenticate your Google profile by signing in if the platform prompts.
>> LISTING CONNECTED.
Scenario 3:
If you want to create a brand new GBP listing.
i ) Click Opt-in
ii ) Click on the Connect New option.

iii ) Log in to your Google account under which you want to add your new GBP account.
iv ) After authenticating your Google account, switch to the Create New radio button.

v ) Make sure you have added all the necessary details to the location.
iv ) Click Opt-in.
v ) Verify your GBP listing with any of the options available.
You can do this from Google or within SocialPilot Reviews as well.
Verify With Code:
- You can receive the verification code using Email, Text message, or Phone call.
- Just select one of these options and click on Send Code.
- Once you receive the code, enter it into the given field and click on Verify.
Verify with Video:
- If you do not find any of the options for code-based verification, you can also opt for Verify with Video.
- If you click on this option, you will be redirected to Google, where you will be asked to upload a video that displays proof of the existence of your business.
- Once you upload the video, your verification will be complete, and the GBP connection to SocialPilot will be successful.
>> LISTING CONNECTED.
Note: If you skip verification, your listing will not be visible on Google search.

Scenario 4:
If you have a Google Business Profile that is not connected to SocialPilot Reviews in any way:
i ) Click on Opt-in on the Listings page and select Connect New.
ii ) Authenticate the Google account by signing in.
iii ) The radio button will be on Select Existing Account by default.

iv ) Select an account that does not have the “Connection Exists” badge.
v ) Click on the Opt-in button.
vii ) If you select an account with an amber badge, that profile is not verified. You can complete its verification later.
>> LISTING CONNECTED.
How to Add a Facebook Listing?
- Go to Listings and select the required Brand and Location.
- Click Opt-in beside Facebook.
- Authenticate the Facebook account that manages your Page.
- Grant Content and Community access when prompted.
Note: You cannot create new Facebook listings from the SocialPilot workspace, due to Meta restrictions. Your Facebook Page needs to already exist before you connect it here.
How to Add Listings on Other Publishers?
Beyond Google Business Profile and Facebook, SocialPilot Reviews connects you to a wide network of additional publishers, grouped by parent company. Opting in to Apple, for example, also opts you in to Apple Maps and Siri, since they share the same underlying listing.
These publishers use Direct Opt-in, so there is no separate login for each one individually.
Opt in to one publisher
- Go to Listings and select the required Brand and Location.
- Find the publisher you want to add.
- Click Opt-in beside it.
- Review the location information that will be shared.
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Confirm to submit the request.
Opt in to multiple publishers at once
- Select the checkbox beside each publisher you want to add, or check Direct Opt-in to select every publisher available through this method at once.
- A bar appears showing how many publishers are selected, with a Clear all link and an Opt-in button.
- Click Opt-in to submit the request for all selected publishers.
Note: The first time you opt in to a publisher beyond Google Business Profile and Facebook, SocialPilot Reviews starts a free two-month trial so you can try the full publisher network before deciding on a plan. You need to activate the trial to continue, and there is no charge during those two months.
The Result of Adding a Listing to SocialPilot Reviews
When a listing is added:
- Your business becomes discoverable and visible on that platform.
- Your location appears in relevant search results.
- The listing contains your saved location details.
- Pre-existing listings align with your SocialPilot Reviews location information.
- Connected listings automatically become review platforms.
For a publisher beyond Google Business Profile and Facebook, this alignment is not instant. The publisher's status moves to Processing, then Syncing, while SocialPilot Reviews shares your location details in the background, and it typically takes one to two weeks to fully appear on the publisher's own site or app. See How to Manage Listings? for a full breakdown of statuses and how to fix issues along the way.
