How SocialPilot Processes Your Videos?

Each social media platform has unique technical requirements such as limits on dimensions, aspect ratio, duration, etc for video uploads. SocialPilot processes your videos to meet these specific requirements for each platform, preventing posting failures and ensuring your content publishes successfully on Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok.

Recommended Dimensions for Facebook, Instagram and X.

Specification	Facebook	Instagram	X
Recommended Dimensions	Posts: 1920 x 1080 px / Stories/Reels: 1080 x 1920 px	Posts: 1080 x 1080 px or 1920 x 1080 px / Reels/Stories: 1080 x 1920 px	Landscape: 1280 x 720 px / Portrait: 720 x 1280 px / Square: 720 x 720 px
Recommended File Format	MP4	MP4	MP4
Frame Rate	Posts: Up to 120 FPS / Stories/Reels: 24-60 FPS	23-60 FPS	30-60 FPS
Video Codec	H.264 or H.265	H.264 or H.265	H.264
Audio Codec	AAC	AAC, 48khz max	AAC LC
Video Bitrate	VBR, 50Mbps max	VBR, 16Mbps max	min 5,000 kbps
Audio Bitrate	128kbps+	128kbps	min 128 kbps
Max File Size	1GB	Posts/Reels: 512 MB / Stories: 100MB	512 MB
Max Duration	4 hours	Posts: 15 mins / Stories: 60 secs / Reels: 90 secs	140 seconds
Aspect Ratio	9:16 to 16:9	0.01:1 to 10:1 (recommend 9:16)	16:9, 1:1

Recommended Dimensions for LinkedIn, TikTok, Pinterest, and YouTube

Specification	LinkedIn	TikTok	Pinterest	YouTube
Recommended Dimensions	1920 x 1080 px (Range: 256x144 – 4096x2304)	1080 x 1920 px (Range: 360x360 – 4096x4096)	1080 x 1920 px	-
Recommended File Format	MP4, QT, WebM	MP4, WebM	MP4	MP4
Frame Rate	10-60 FPS	23-60 FPS	Up to 120 FPS	-
Video Codec	-	H.264 (recommended), H.265, VP8, VP9	H.264 or H.265	-
Audio Codec	-	-	-	-
Video Bitrate	192 KBPS – 30 MBPS	VBR, 50Mbps max	VBR, 50Mbps max	-
Audio Bitrate	320kbps+	320kbps+	320kbps+	-
Max File Size	1 GB	1 GB	1 GB	1 GB
Max Duration	30 mins	up to 10 minutes	-	12 hrs
Aspect Ratio	1:2.4 – 2.4:1	Various (recommend 9:16)	9:16, 1:2, 2:3, 3:4, 4:5, 1:1	-

How We Processes Your Videos?

Technical Parameters We Monitor:

Video Format: Converts QuickTime, MOV, or WebM to MP4 based on platform requirements
Video Dimensions: Reduces oversized dimensions (e.g., 4K→1080p, 1080p→720p when needed)

Note: The original aspect ratio of the video is maintained.
Video Codec: Converts HEVC and other codecs to H.264 for optimal platform compatibility
Audio Codec: Maintains AAC format, occasionally converts from other formats
Audio Bitrate: Optimizes based on platform requirements (typically 128kbps, 192kbps, or 288kbps)
Video Bitrate: Adjusts high bitrates based on platform requirements (typically between 16-30 MBps)
Frame Rate: Optimizes variable frame rates to platform-appropriate values (24fps, 30fps, 60fps)

Important:

SocialPilot does not change the video duration and aspect ratio of your videos. Recommendation: Upload your videos within the specified limits per platform
SocialPilot does not directly change the video file size but when other parameters like dimensions and bitrates are changed, the file size automatically reduces a bit.

Recommendation: Upload your videos within the specified limits per platform
YouTube videos are not processed at SocialPilot’s end.

Understanding Quality Impact:

Yes, video processing may result in some quality reduction. This is a necessary trade-off for:

Meeting platform file size limits and ensuring your posts publish successfully
Providing consistent performance across all social networks

What Happens Next?

Social media platforms may apply their own optimization processes after receiving the processed videos from SocialPilot. This could include further compression, format adjustments, or quality optimizations based on their current technical requirements and viewing conditions.

Note: Platform processing policies and algorithms change frequently. Each platform applies processing based on factors like file size, quality, current system load, and user connection speeds.

Best Practices & Software Recommendations:

Technical Requirements:

Format: MP4
Video Codec: H.264 (most compatible)
Audio Codec: AAC
Frame Rate: 30 FPS
Bitrate: 12-16 Mbps
Audio Bitrate: 128-192 kbps
File Size: Keep under 500MB when possible

Additional Best Practices:

Match aspect ratios to your target platforms
Enable "Upload at highest quality" in Settings → Data usage and media quality → Media upload quality to ensure your Instagram posts look their best
Test with a single platform first before bulk scheduling

Avoid This:

Uploading in proprietary formats (e.g., MOV, AVI)
Using variable frame rates
Uploading extremely high bitrate files (>20 Mbps)
Match aspect ratios to your target platforms
Uploading videos that already show compression artifacts

Video Editing Software Recommendations:

CapCut (Free):

Resolution: 1080p (Match your target platform: 1080x1920 for vertical, 1920x1080 for horizontal)
Bit rate: Choose Recommended
Codec: H.264
Format: Always choose MP4
Frame Rate: 30 FPS (sufficient for most content)
Audio Format/Codec: AAC
Color space: BT. 709 or Rec.709 (This should be available under Project Settings)

Troubleshooting Common Issues:

My Video Quality Looks Poor After Processing

Possible Causes & Solutions:

The original video was already compressed → Upload higher-quality source
Bitrate too high, causing aggressive compression → Reduce to 12-15 MBps before upload
Mismatched aspect ratio → Use recommended dimensions above

Inconsistent Quality Across Platforms

This is Normal Because:

Each platform has different processing algorithms.
Mobile vs. Desktop viewing optimizations vary.
Platform-specific quality settings differ
Audience connection speeds influence final quality

Colors Look Different After Publishing

Most of the platforms do not support BT.2020/ Rec.709 color space, so it forces everything down to BT.709 or Rec.709. This can change the saturation of the colors in the video.
This is a platform limitation, not a video processing issue