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How to Share Customized Posts, Reels, and Stories on Facebook?

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Introduction

The redesigned Create Post experience in SocialPilot gives you a clearer and more structured workflow to customize and publish Facebook content. All media, caption, and platform-specific options now appear in a unified layout, allowing you to configure Facebook posts, Reels, and Stories without switching tabs or navigating between multiple screens.

This update ensures that every Facebook-specific setting, such as CTA buttons, audience targeting, first comment, and post format selection, is placed exactly where you need it while composing the post. As a result, creating customized content for Facebook becomes faster, more intuitive, and more consistent across teams.


In This Article:

  1. Customizing Facebook Posts
  2. Scheduling Reels on Facebook
  3. Scheduling Facebook Stories With SocialPilot

Customizing Facebook Content

With SocialPilot, you have a wide range of options to customize your Facebook posts:

  1. Create Different Types of Posts:
  • Single Image Post
  • Album Post (up to 35 images)
  • Carousel Post (up to 10 images)

  1. Tag Other Facebook Accounts: Simply type @ followed by the account name to tag other Facebook pages.

  2. Add a GIF: Enhance your posts with GIFs using the integrated stock image and GIF library.

  1. Design with Canva: Use Canva directly within SocialPilot to create custom graphics or videos for your posts.

  1. Include Emojis: Add emojis to your posts to express emotions and engage with your audience.

  1. Audience Targeting: Control who sees your posts with Preferred and Restricted audience options. It is available when a supported platform's account is selected.

  1. Add Call-To-Action Buttons: Drive conversions by adding clear CTAs with a redirect URL. It is available when a supported platform's account is selected.

  1. Use Custom Fields: Insert account-specific details into your posts with saved Custom Fields.

  1. Append Custom UTM Parameters: Track your links’ performance by adding custom UTM parameters. It is accessible only when your caption contains a URL.

  1. Schedule the First Comment: Add and schedule a first comment with links, tags, hashtags, and more to enhance engagement.

📋 Note: The first comment is only available for Facebook, Instagram, and LinkedIn posts and will be published on them even if the post is also scheduled for other platforms.

Scheduling Facebook Reels with SocialPilot

Yes, you can schedule Facebook Reels directly through SocialPilot. Here’s how:

  1. Open the Create Post composer.
  2. Select the Facebook page from the left-side accounts panel.
  3. Upload your video from your device or connected cloud storage in the Media section.

Ensure it meets the following specs:

  • Size: 512 MB or less
  • Aspect Ratio: 9:16
  • Resolution: 540 × 960 px or higher
  • Duration: 3 to 90 seconds

  1. You can change the video title, replace the thumbnail using Change Thumbnail, and add a subtitle if required in the media section.
  2. Add your caption in the Caption box. You can also generate one with the help of AI Pilot.
  • Emojis, hashtags, and custom fields can be added.
  • If needed, turn on Customize to make caption changes platform-specific.

  1. Scroll down to Facebook Options. Here, you will see three format selections: Post, Story, and Reel.

Select Reel to publish your uploaded media as a Facebook Reel.

  1. Review your Reel in the Preview panel on the right.
  • The preview will show:
  • Vertical Reel frame
  • Reel icon
  • Page name
  • Reel action icons (share, like, comment)
  • Audio attribution (e.g., Original Audio)

  1. Once done with everything, choose a scheduling option such as Schedule Post, Add to Queue, Share Now, or Share Next.

Your Reel will be published to the selected Facebook Page at the scheduled date and time.


Scheduling Facebook Stories With SocialPilot

SocialPilot also allows you to schedule Facebook Stories directly on the platform.

  1. Open the Create Post composer.
  2. Upload an image or video in the Media section.
  3. In Facebook Options, toggle the publishing format from Post → Story.

  1. Upload media that meets the following criteria.

Image:

    • Formats: .jpg, .jpeg, .png, .webp
    • Size: under 4 MB

Video:

    • Formats: .mp4, .avi*, .mov
    • Minimum resolution: 540 × 960 px
    • Duration: 3 to 90 seconds
    • Frame rate: 24–60 fps

  1. Edit your image if needed using the built-in media editor.
  2. Preview how your Story will appear in the Preview pane.

  1. Select your Facebook account(s) and schedule the Story.

Your Facebook Story will be published at the scheduled date and time.