Each social media platform has unique technical requirements such as limits on dimensions, aspect ratio, duration, etc for video uploads. SocialPilot processes your videos to meet these specific requirements for each platform, preventing posting failures and ensuring your content publishes successfully on Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok.
Recommended Dimensions for Facebook, Instagram and X.
Specification |
X | ||
| Recommended Dimensions | Posts: 1920 x 1080 px / Stories/Reels: 1080 x 1920 px | Posts: 1080 x 1080 px or 1920 x 1080 px / Reels/Stories: 1080 x 1920 px | Landscape: 1280 x 720 px / Portrait: 720 x 1280 px / Square: 720 x 720 px |
| Recommended File Format | MP4 | MP4 | MP4 |
| Frame Rate | Posts: Up to 120 FPS / Stories/Reels: 24-60 FPS | 23-60 FPS | 30-60 FPS |
| Video Codec | H.264 or H.265 | H.264 or H.265 | H.264 |
| Audio Codec | AAC | AAC, 48khz max | AAC LC |
| Video Bitrate | VBR, 50Mbps max | VBR, 16Mbps max | min 5,000 kbps |
| Audio Bitrate | 128kbps+ | 128kbps | min 128 kbps |
| Max File Size | 1GB | Posts/Reels: 512 MB / Stories: 100MB | 512 MB |
| Max Duration | 4 hours | Posts: 15 mins / Stories: 60 secs / Reels: 90 secs | 140 seconds |
| Aspect Ratio | 9:16 to 16:9 | 0.01:1 to 10:1 (recommend 9:16) | 16:9, 1:1 |
Recommended Dimensions for LinkedIn, TikTok, Pinterest, and YouTube
Specification |
TikTok | YouTube | ||
| Recommended Dimensions | 1920 x 1080 px (Range: 256x144 – 4096x2304) | 1080 x 1920 px (Range: 360x360 – 4096x4096) | 1080 x 1920 px | - |
| Recommended File Format | MP4, QT, WebM | MP4, WebM | MP4 | MP4 |
| Frame Rate | 10-60 FPS | 23-60 FPS | Up to 120 FPS | - |
| Video Codec | - | H.264 (recommended), H.265, VP8, VP9 | H.264 or H.265 | - |
| Audio Codec | - | - | - | - |
| Video Bitrate | 192 KBPS – 30 MBPS | VBR, 50Mbps max | VBR, 50Mbps max | - |
| Audio Bitrate | 320kbps+ | 320kbps+ | 320kbps+ | - |
| Max File Size | 1 GB | 1 GB | 1 GB | 1 GB |
| Max Duration | 30 mins | up to 10 minutes | - | 12 hrs |
| Aspect Ratio | 1:2.4 – 2.4:1 | Various (recommend 9:16) | 9:16, 1:2, 2:3, 3:4, 4:5, 1:1 | - |
How We Processes Your Videos?
Technical Parameters We Monitor:
- Video Format: Converts QuickTime, MOV, or WebM to MP4 based on platform requirements
-
Video Dimensions: Reduces oversized dimensions (e.g., 4K→1080p, 1080p→720p when needed)
Note: The original aspect ratio of the video is maintained.
- Video Codec: Converts HEVC and other codecs to H.264 for optimal platform compatibility
- Audio Codec: Maintains AAC format, occasionally converts from other formats
- Audio Bitrate: Optimizes based on platform requirements (typically 128kbps, 192kbps, or 288kbps)
- Video Bitrate: Adjusts high bitrates based on platform requirements (typically between 16-30 MBps)
- Frame Rate: Optimizes variable frame rates to platform-appropriate values (24fps, 30fps, 60fps)
Important:
- SocialPilot does not change the video duration and aspect ratio of your videos. Recommendation: Upload your videos within the specified limits per platform
-
SocialPilot does not directly change the video file size but when other parameters like dimensions and bitrates are changed, the file size automatically reduces a bit.
Recommendation: Upload your videos within the specified limits per platform
- YouTube videos are not processed at SocialPilot’s end.
Understanding Quality Impact:
Yes, video processing may result in some quality reduction. This is a necessary trade-off for:
- Meeting platform file size limits and ensuring your posts publish successfully
- Providing consistent performance across all social networks
What Happens Next?
Social media platforms may apply their own optimization processes after receiving the processed videos from SocialPilot. This could include further compression, format adjustments, or quality optimizations based on their current technical requirements and viewing conditions.
Note: Platform processing policies and algorithms change frequently. Each platform applies processing based on factors like file size, quality, current system load, and user connection speeds.
Best Practices & Software Recommendations:
Technical Requirements:
- Format: MP4
- Video Codec: H.264 (most compatible)
- Audio Codec: AAC
- Frame Rate: 30 FPS
- Bitrate: 12-16 Mbps
- Audio Bitrate: 128-192 kbps
- File Size: Keep under 500MB when possible
Additional Best Practices:
- Match aspect ratios to your target platforms
- Enable "Upload at highest quality" in Settings → Data usage and media quality → Media upload quality to ensure your Instagram posts look their best
- Test with a single platform first before bulk scheduling
Avoid This:
- Uploading in proprietary formats (e.g., MOV, AVI)
- Using variable frame rates
- Uploading extremely high bitrate files (>20 Mbps)
- Match aspect ratios to your target platforms
- Uploading videos that already show compression artifacts
Video Editing Software Recommendations:
CapCut (Free):
- Resolution: 1080p (Match your target platform: 1080x1920 for vertical, 1920x1080 for horizontal)
- Bit rate: Choose Recommended
- Codec: H.264
- Format: Always choose MP4
- Frame Rate: 30 FPS (sufficient for most content)
- Audio Format/Codec: AAC
- Color space: BT. 709 or Rec.709 (This should be available under Project Settings)
Troubleshooting Common Issues:
- My Video Quality Looks Poor After Processing
Possible Causes & Solutions:
- The original video was already compressed → Upload higher-quality source
- Bitrate too high, causing aggressive compression → Reduce to 12-15 MBps before upload
- Mismatched aspect ratio → Use recommended dimensions above
- Inconsistent Quality Across Platforms
This is Normal Because:
- Each platform has different processing algorithms.
- Mobile vs. Desktop viewing optimizations vary.
- Platform-specific quality settings differ
-
Audience connection speeds influence final quality
- Colors Look Different After Publishing
- Most of the platforms do not support BT.2020/ Rec.709 color space, so it forces everything down to BT.709 or Rec.709. This can change the saturation of the colors in the video.
- This is a platform limitation, not a video processing issue