SocialPilot provides you with a comprehensive view of how your posts have been performing - including the posts that you haven't published using SocialPilot.
In This Article
For What Accounts Can I See Analytics in SocialPilot?
Currently, SocialPilot provides social media analytics for:
- Facebook: Pages
- LinkedIn: Personal Profiles and Company Pages
- Google Business Profile: Locations
- Instagram: Business Account
- Twitter (X): Profiles and Pages
- YouTube: Channels
- TikTok: Profiles
You can get an analysis for your accounts in these pre-defined time periods - 7 days, 15 days, 1 month, 2 months, and 3 months and a customized date range within the frame of 3 months.
📋 Note: Some metrics are not affected by the date range you select; they always show lifetime or platform-defined data. SocialPilot labels these directly on the metric card. See [How to Identify Lifetime Metrics in Analytics Reports] for the full list.
Some of the data is displayed in PST format. But you can change it anytime by following the steps here.
📋 Note:
For Facebook and Instagram, much of the data is displayed according to the user's time zone. However, for metrics that show day-wise data, the figures will remain in PST as per data fetched from Facebook.
How to View Analytics of an Account
To view the analytics of an account, follow these steps.
- Log into the SocialPilot panel.
- Click on 'Analytics'.
- Under the Analytics menu, select Manage Reports 2.0 to access or create custom reports.
Select any social media platform under Analytics to see data for individual accounts.
Even if you delete an account on SocialPilot, nothing happens to your data. As you connect your account again, analytics will read all the data from your connected account.
📝 Note: You can switch between rounded numbers and full numbers from your report settings. Just go to settings and toggle the 'full numbers on blocks' option to see numbers up to the exact decimal values in your reports.
How to View Historic Analytics of Individual Accounts
To view historic analytics data, follow these steps:
- Under the Analytics menu, select the account for which you want to view the historical data.
- Access up to 2 years of data for the selected social platform.
- Extract a report for any 3 months within the 2-year window.
📋 Notes:
- As per LinkedIn and Google Business Profile API guidelines, historic analytics data is available for up to 1 year on LinkedIn and up to 18 months on Google Business Profile.
While you can access up to 2 years of historic data, reports can only be generated for a
3-month range at a time.