How to Create Review Request Campaigns on SocialPilot Reviews?

Collecting reviews from your customers is a crucial part of maintaining and improving your brand’s online reputation. However, with a large customer base, manually managing review requests can be time-consuming. SocialPilot Reviews allows you to automate this process, making it simple to create and manage campaigns that request feedback and generate more 5-star reviews.

Check out a how you can create campaigns on SocialPilot Reviews in this quick video.

In This Article

1. How to Set up Your Review Request Campaign?
2. How to Add and Manage Contacts?
3. How to Set up the Campaign Workflow on SocialPilot Reviews?
4. How to Set-Up Feedback Page to Manage Negative Reviews?

How to Set up Review Request Campaign?

Here is how you you can set up review campaign on SocialPilot Reviews:

1. Go to your dashboard and click on the Campaigns > Create Campaign.

   

2. Assign a unique and descriptive name to your campaign for easy identification.
3. Choose the location you want to target for the campaign. If you manage multiple brands, select the appropriate location associated with the brand.
4. Enable Intermediate Feedback Page. Though this is an optional step, check this option to allow customers to provide direct feedback before leaving a public review. This can help filter negative feedback.
5. Set the start date and choose the time zone for your campaign.
6. Set the maximum number of contacts that can receive review requests each day to prevent overwhelming your audience.

7. Choose how to enroll contacts

   • Automatically: New contacts added to the selected location are automatically enrolled to the campaign.
   • Manually: You can manually enroll contacts based on your preference.

8. Select the criteria for when a contact should be unenrolled from the campaign:

   • On clicking a review link.
   • On opening an email.
   • On completion of the entire workflow.

9. Adjust branding elements such as the button color, button text color, and upload your company logo to ensure consistent branding throughout the campaign communication.

   

How to Add and Manage Contacts?

When setting up a review campaign, the location you choose is crucial. The contacts associated with the selected location are automatically included in the campaign. Ensuring the right location is chosen helps target the appropriate audience and ensures smooth execution of the campaign.

Follow these steps to manage and add contacts effectively:

1. During the initial setup, you select the location for the campaign. The contacts linked to this location are the ones that will be enrolled in the campaign. Make sure to select the correct location as only these contacts will be available for review requests.
2. Once you have selected the location, you can view and manage all contacts associated with it. The Contacts tab displays key details of each contact, including their Full Name, Email, Phone Number, and current Activity status. Understanding these statuses helps you track each contact’s journey through the campaign:
   • Enrolled: This status means the contact is actively participating in the campaign. They will receive review requests via email or SMS based on the schedule you have set. Contacts remain in this status until they either interact with the campaign or complete it.
   • Exited: Contacts with this status have interacted with the campaign, such as by clicking a review link or submitting a review, or they have completed the entire workflow of the campaign. Once a contact is marked as Exited, they will no longer receive further communications from the campaign, ensuring they are not overwhelmed with redundant requests​.
   • Bounced: This status indicates that there was a delivery issue with the communication sent to the contact. Bounced contacts typically have invalid or outdated email addresses or phone numbers, resulting in failed attempts to send review requests.
3. Use the Search bar to quickly find specific contacts within your list. You can also click on Filter to sort contacts based on criteria such as tags or activity.

How to Enroll New Contacts?

SocialPilot Reviews allows both automatic and manual enrollment depending on how you set up the campaign during the initial phase.

For manual enrollment, you have to go to Contacts and upload contact details one by one.

If you want to automate campaigns for new customers, SocialPilot makes it easy to auto-upload contacts from your preferred CRM using Zapier. This integration ensures that every new contact is seamlessly enrolled in ongoing review request campaigns, saving you time and keeping your contact lists up to date.

How to Automate Review Request Campaigns for New Customers?

Follow the steps to see how to ensure all the new contacts are automatically added to an ongoing campaign

1. Go to your SocialPilot Review dashboard and find the Zapier integration option. You can use this guide to connect your SocialPilot Review account to Zapier.
2. Once connected, go to Zapier and select your CRM (e.g., Salesforce, HubSpot) as the trigger app within Zapier. This setup ensures new or updated contacts in your CRM are synced to SocialPilot.
3. Select New Contact or Updated Contact as the trigger event to capture and sync new contacts.
4. Now authorize Zapier to access your CRM account and retrieve data.
5. Run a test to confirm Zapier can successfully retrieve contacts.
6. In Zapier, select SocialPilot Review as the app to send contacts to.
7. Select Create Contact in SocialPilot Review to import each new CRM contact.
8. Authorize Zapier to connect with SocialPilot Review, allowing the contacts to be imported automatically.
9. Align fields from your CRM with SocialPilot Review’s fields. For instance, match First Name, Last Name, Email, and Phone Number fields. 
10. If you are managing multiple locations, ensure that location-based fields are mapped to identify which business or branch the contact is associated with.
11. If your contact organization in SocialPilot includes tags, make sure to map relevant CRM data to maintain organized tagging for easy filtering and segmentation.
12. If you need to restrict the contact import to certain criteria (such as contacts tagged with a specific label in your CRM), add Zapier’s filter steps here.
13. Run a test in Zapier to make sure that a sample contact from your CRM is correctly imported to SocialPilot Review.
14. Check the SocialPilot Review platform to confirm the contact was added accurately.
15. Once verified, turn on the Zap to enable automatic imports of new contacts from your CRM to SocialPilot.

Voila! Now every time there is a new contact added to the CRM, they will be automatically added to the campaign of that particular location.

How to Set up the Campaign Workflow on SocialPilot Reviews?

Here is the final stage of setting up your campaign:

1. In the Workflow section personalize elements such as the sender name, reply-to email, and text sender for SMS campaigns.
2. To include both email or SMS in the same campaign, click + Add in the workflow section and select either Email or Text (SMS) from the dropdown.

3. Compose the body of the email or SMS.

   By default, there’s a one-day delay between two similar communications (e.g., two emails). If you prefer quicker follow-ups, switch the communication type from email to SMS to avoid overwhelming customers.

   💡 A built-in spam detector analyzes your email for elements that could trigger spam filters. It ensures your email reaches the recipient's inbox by checking for excessive use of sales language, too many links, or other factors that could be seen as spammy.

4. Before launching, always preview how the messages will appear to customers. You can also send a test email to yourself to ensure everything is set up correctly.
5. Once the campaign is ready, click Launch. SocialPilot will begin sending emails and texts according to the schedule you’ve defined. Keep in mind, the Start Date and Location are locked once the campaign goes live, though you can still adjust the workflow or add contacts.

Pausing and Resuming the Campaign

• If changes need to be made after launching, click Pause, make the necessary adjustments, and then resume the campaign. If there’s an issue (e.g., running out of email credits), the campaign will automatically pause and alert you until the issue is resolved.

  

Duplicating and Archiving Campaigns:

• If a campaign is successful, you can duplicate it and make slight adjustments for future campaigns. You can also archive or delete campaigns as needed to maintain a clean workspace.

  

Searching and Filtering Contacts:

• Use the Search bar to quickly find specific contacts within your list.

  

• You can also click on Filter to sort contacts based on criteria such as tags or activity.

  

Enrolling Contacts

• If needed, click the + Enroll button to manually add more contacts to the campaign. The system allows both automatic and manual enrollment depending on how you set up the campaign during the initial phase.

  

Contact Status:

The Activity column indicates whether a contact is actively enrolled in the campaign. You can also check the Tags column to manage any specific labels assigned to the contacts, which can help in segmentation or targeted messaging.

By following these steps, you can efficiently manage your contacts within the campaign and ensure that review requests are sent to the right individuals at the right time.

How to Set-Up Feedback Page to Manage Negative Reviews?

You have a convenient way of filtering negative reviews by using the Feedback page to redirect reviewers to a space where they can voice their problems. This proves to be a vital tool to manage the overall reputation of your business on all review platforms.

If you have enabled the Intermediate Feedback page, it will appear below the Workflow setup. Here is how you can set and customize the Feedback page:

1. Add and edit any image to add as the logo of your page. 
2. Select the size in which the logo will appear. 
3. This appears as the heading of your Feedback page. 
4. The star rating limit you set here means that if visitors rate equal to or below this limit, they will see the Capture Feedback page, which will prompt them to provide a written account of their feedback. 
5. Select the platforms (connected to the location you selected for the campaign) to which you want to get the visitor’s review.

Now, here is the reviewer’s journey through the Feedback page:

1. Rating

• A custom text field with sample text. This message will appear just above the star rating field. 
• Next is the star rating with its corresponding text representing its meaning. 
• Page Footer appears at the bottom of the page and will contain the location you have set for the location, but it is customizable. 

2. Capture Feedback

• This tab will show you the custom text fields that you have already filled under the Rating tab. 
• Under the Rating field you will see the field where reviewers will write their feedback message. 

3. Review Links 
   • If the reviewer rates you higher than the limit you have set in the Capture Feedback dropdown, they will be redirected to this page. 
   • It will have a Leave us a Review button. You can edit the text on the button. 
   • The tabs for the platforms you selected under Review Platform will appear as separate buttons here. If clicked, they will take the reviewer to the pages of your business on those respective platforms where they can give their reviews to your business. 

4. Thank You Page

• This is the last page the reviewer will see after giving their reviews. 
• You can add a custom Thank You note here. 

You can see a Live Preview link below the Logo Size field dropdown; clicking on it will show you the preview of the Feedback page as you have designed. 

As it is intrinsically linked to the campaign itself, you have to pause the campaign to make any changes to the Feedback page.