Introduction
As a versatile social media management tool with advanced scheduling and publishing capabilities, it allows users to post all types of content to connected social media profiles, including videos.
Now, users can only post one video in one post, irrespective of which social media channel they are posting on. There are some basic guidelines for videos you should know before you go on to create video posts.
In This Article
- Facebook Video Guidelines
- Instagram Video Guidelines
- X (Twitter) Video Guidelines
- LinkedIn Video Guidelines
- Pinterest Video Guidelines
- YouTube Video Guidelines
- TikTok Video Guidelines
- Bluesky Video Guidelines
Here are all the specifications that you should follow from your end for videos:
Facebook Video Guidelines
| Facebook Video Post | Facebook Video Story | Facebook Reel |
|---|
| File Format | .mp4, .mov, .webm, .qt | .mp4, .mov, .webm, .qt | .mp4, .mov, .webm, .qt |
| File Size | Up to 1 GB | Up to 1 GB | Up to 1 GB |
| File Length | 4 hours | 3 to 60 seconds | 3 to 90 seconds |
| File Aspect Ratio | 9:16 to 16:9 | 9:16 | 9:16 |
| Custom Thumbnail | Yes | NA | Yes |
| Thumbnail File Size | 10 MB or less | NA | 10 MB or less |
Instagram Video Guidelines
| Instagram Post & Reel | Instagram Story |
|---|
| File Format | .mp4, .mov, .webm, .qt | .mp4, .mov, .webm, .qt |
| File Size | 512 MB | 100 MB |
| File Length | 3 seconds to 15 mins | 3 seconds to 60 seconds |
| File Aspect Ratio | Between 0.01:1 and 10:1 | Between 0.01:1 and 10:1 |
| Custom Thumbnail | Yes | NA |
| Thumbnail File Size | 8 MB maximum | NA |
| Twitter Video Posts |
|---|
| File Format | .mp4, .mov, .webm, .qt |
| File Size | 512 MB |
| File Length | 0.5 to 140 seconds |
| File Aspect Ratio | 16:9 (landscape or portrait), 1:1 (square) |
LinkedIn Video Guidelines
| Videos for LinkedIn Profile | Videos for LinkedIn Page |
|---|
| File Format | .mp4, .mov, .webm, .qt | .mp4, .mov, .webm, .qt |
| File Size | 75 KB to 1 GB | 75 KB to 1 GB |
| File Length | 3 seconds to 10 min | 3 seconds to 10 min |
| File Aspect Ratio | 1:2.4 to 2.4:1 | 1:2.4 to 2.4:1 |
Pinterest Video Guidelines
| Pinterest Personal | Pinterest Business |
|---|
| File Format | .mp4, .mov, .webm, .qt | .mp4, .mov, .webm, .qt |
| File Size | Up to 1 GB | Up to 1 GB |
| File Length | 4 seconds to 15 minutes | 4 seconds to 15 minutes |
| File Aspect Ratio | Between 1.91:1 and 1:2 | Between 1.91:1 and 1:2 |
YouTube Video Guidelines
| YouTube Videos |
|---|
| File Format | .mp4, .mov, .webm, .qt |
| File Size | Up to 1 GB |
| File Length | 12 hours (Verified users) or 15 minutes (Unverified users) |
| Custom Thumbnail | Yes |
| Thumbnail File Format | .JPG, .PNG |
| Thumbnail File Size | 2MB |
TikTok Video Guidelines
| TikTok Videos |
|---|
| File Format | .mp4, .webm, mov, and qt |
| File Size | Up to 1 GB |
| File Length | 10 minutes |
| Aspect Ratio | NA |
Bluesky Video Guidelines
| Bluesky Videos |
|---|
| File Format | .mp4, .qt, .webm & .mov, .gif |
| File Size | 50 MB |
| File Length | 3 minutes |
| Custom Thumbnail | NA |
| Thumbnail File Format | NA |
| Thumbnail File Size | NA |
All the above information is taken from the official API documents provided by their respective social media platforms.
👍 Note: SocialPilot transcodes videos that do not meet the API requirements of video & audio codecs, video & audio bitrates, frame rates, and video dimensions. This allows video posts to go through and get published with fewer errors.
You can also read all the guidelines for image posts in SocialPilot.