Publish Document Posts on LinkedIn with SocialPilot

Since 26 June 2023, LinkedIn has discontinued the functionality to create image and video carousel posts. So now, the only type of carousel posts users can share on LinkedIn are documents or PDF carousel posts, as they are popularly known. And these document carousel posts are very popular on LinkedIn and bring high levels of engagement to the page.

Can users publish PDF carousel posts on LinkedIn using SocialPilot?

Yes, absolutely. Along with many other LinkedIn features, SocialPilot enables its users to share documents as carousel posts on the platform. You can create a carousel post directly from the SocialPilot platform by uploading the document and adding a caption, hashtags, and other LinkedIn post customizations provided by SocialPilot.

You can then either save the post as a draft, publish it, save it to your content library, or schedule it to be posted at a later date and time. You can schedule one PDF carousel post for multiple LinkedIn pages at the same time with SocialPilot’s advanced scheduling features.

Here are the specifications you have to keep in mind while creating your document carousel post on SocialPilot:

  • Document formats supported: PPT, PPTX, DOC, DOCX, PDF
  • Document title character limit: 58 characters
  • Maximum file size: 100 MB or 300 pages
  • Only one file is supported for a single LinkedIn post

These criteria have to be met for your LinkedIn document posts, as otherwise, the post will not be accepted on the platform.

Note: Users cannot upload documents that are password-protected.

Now, let's look at the process of creating and scheduling a PDF carousel post for LinkedIn using SocialPilot.

How Do I Schedule a LinkedIn Document Carousel Post?

Follow these steps to easily publish a document post on LinkedIn:

  1. Open the SocialPilot dashboard and go to the ‘Create Post’ section.

  2. Switch to the ‘LinkedIn’ tab from the ‘Original Draft’ tab.

    This is an important step because the document post type is supported only for LinkedIn.

  3. Navigate to the ‘Add Media’ button on the bottom-left of the dashboard and select the first option, ‘Upload image, video, or document.’

  4. Now, select the document you want to post from your device and upload it. Once that is done, you will be able to see the doc thumbnail below the description window, along with the original title of the file.

  5. The thumbnail that you see is automatically generated by SocialPilot. But you can change or edit the document title through the field beside the doc thumbnail. Remember to keep the title within 58 characters.

  6. Now, you can add a caption to your post if you want from the description field given for it. There are several other LinkedIn post customizations that you can apply. You can tag LinkedIn pages, add hashtags and emojis, and select from specific audience segments to target. You can also add the first comment for your LinkedIn post.

  7. If you want to delete the document you have uploaded, simply click on the ‘X’ sign on the right side of the thumbnail. To replace the document in case you have uploaded the wrong document, just upload another document from the ‘Add Media’ button, and the first document will be replaced with the second one.

  8. If you want to check the document, you can hover over the thumbnail to see the page count or click on it to see a horizontal scroll view of the whole document.

  9. You can also see the document in a carousel format as it will appear on LinkedIn through the post preview pane on the right side of the screen.

  10. Now, to schedule your post, select the LinkedIn accounts on which you want to publish your carousel post. After that, click on the dropdown beside the ‘Add To Queue’ button to access the different scheduling options. The options available are ‘Add To Queue,’ ‘Share Now,’ ‘Share Next,’ ‘Schedule Post,’ and ‘Repeat Post.’ To learn more about each of these scheduling options, click here.

    You can use any of these options to have your post published on your desired date and time.

This way, your document will be scheduled as a carousel post and published to the LinkedIn accounts you selected.

You can create and save a LinkedIn document post in the Content Library as well. All you have to do is:

a. Navigate to ‘Content’ in the left menu bar on the dashboard and select ‘Library.’

b. Click on ‘Add New Content’ and select ‘Add Post.’

c. Add the necessary name and tag to the post, as required for any Library content.

d. Now create the post following the above-listed steps and save it to the Library.

Note: Remember always to switch the tab from ‘Original Draft’ to ‘LinkedIn.’ Without this step, you will not be able to create a LinkedIn PDF carousel post. This applies whether you are creating the post using the post-composer feature or the Content Library.

Manage LinkedIn Document Carousel Posts

You can distinguish document carousel posts from other posts in the tabs of the ‘Manage Post’ sections and in the LinkedIn analytics report, where data on each post is shown and indicated by the distinct document logo beside it.

Like any other post, you can edit, reschedule, duplicate, or reshare document posts for LinkedIn from the ‘Manage Posts’ section and the content calendar. You can also save them to the Content Library, from where you can schedule them as per your requirement.

LinkedIn Document Posts Analytics

The analytics for LinkedIn document posts are reflected in the LinkedIn analytics section along with other posts’. In the ‘Post/Update Analytics’ section, you can see the likes, comments and exact publishing date and time of the post.

Know more about how to create customized LinkedIn posts with SocialPilot.

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