What is a Custom Post?

SocialPilot offers a powerful feature set that allows you to customize your posts for each social network you manage, ensuring that your content is tailored to the unique audience and functionality of each platform. Whether you're posting on Facebook, Instagram, Twitter, LinkedIn, Google Business Profile, Pinterest, or YouTube, the customization options help you optimize your posts for maximum engagement.

Let us explore the various ways you can customize your posts using SocialPilot and why these customizations are essential for an effective social media publishing.

Why Customize Your Posts?

Every social network has its own unique user base and purpose. For example, LinkedIn is a professional network, while Facebook is more about connecting with friends and family. Customizing your posts to fit the style and expectations of each platform can significantly increase engagement.

Add Images/Stock Images

Visual content is a powerful tool for capturing attention on social media. SocialPilot allows you to easily add images to your posts, whether they are your own or sourced from a vast library of stock images. Here is how you can add images/stock images:

Go to the Create Post section in SocialPilot.
Click on the upload button and select your desired image source, whether it’s your local device, cloud storage, or Unsplash.If using Unsplash, enter a keyword to find relevant images, select the image that fits your post, and click Add Image to include it in your post.
Once selected, your image will be added to your post, ready for scheduling or publishing.

Add Videos and GIFs

Videos and GIFs are engaging content formats that can significantly boost your social media performance. SocialPilot makes it easy to incorporate these elements into your posts. You can upload videos and GIFs directly from your device or from cloud storage services like Google Drive, Dropbox, or Box.

Here is how you can add videos and GIFs

In the post creation interface, click on the video or GIF upload button and select whether to upload from your device or a cloud storage service.
For GIFs, switch to the GIF tab, enter keywords to search for relevant GIFs, then select the one you want to use.
Click Add Video or Add GIF to include the media in your post.

💡Note:

SocialPilot supports the following video formats:

.avi
.mp4
.mov
.webm

Create on Canva

With Canva integration, you can design custom graphics for your posts without needing to leave the platform. Here is how you can create graphics on Canva:

On the Create Post screen, click on the Canva button to create an image. Then, you must pick the size of the design.
You will now have a pop-up to Login/Sign up to Canva.
Create your image or bring your designs from All Your Design Folders and click on the Publish button to add the creative to your post.

And the image will be there in Create Post which you can schedule by selecting one of the scheduling options.

Audience Targeting

Targeting specific audience segments ensures that your content reaches the most relevant users, increasing the effectiveness of your social media campaigns.

You can target specific audience segments when composing posts. This feature is detailed in a separate article: Can I choose a target audience when I create a post?

Add Location Tags

Location tags help you reach people in specific areas, increasing your content’s relevance and engagement. Add location tags to your posts to target local audiences effectively.

Custom Fields

Custom Fields save time by allowing you to store frequently used information that you can easily add to posts. Store account-specific details like contact info, URLs, or legal disclaimers under custom fields and add them to your posts with a single click. Learn more in our detailed article on Custom Fields.

UTM Parameters

Tracking the performance of your campaigns is crucial. UTM parameters allow you to monitor how well your posts are driving traffic and engagement. You can add these tracking codes to your links to measure the effectiveness of your campaigns. More details can be found in our article on Custom UTM Parameters.

Hashtags

Hashtags increase the discoverability of your posts. SocialPilot makes it easy to manage and reuse hashtags with its Content Library. You can also store groups of commonly used hashtags in the Content Library and quickly add them to your posts. More information is available in our Content Library article.

Content From Library

SocialPilot provides users with a built-in Content Library to create and store digital assets they need to add to their social media posts regularly. These assets include complete posts, texts, links, images, hashtags etc.

CTA Buttons

Call-to-action buttons make your posts more interactive and help drive specific actions, such as visiting a website or making a purchase. You can add call-to-action buttons to your posts for Facebook pages and Google Business Profiles to make them more interactive and clickable.

First Comment

Keeping your captions clutter-free can improve the readability of your posts. SocialPilot allows you to schedule the first comment along with your posts. For Facebook, Instagram, and LinkedIn posts, you can schedule the first comments along with the actual posts to keep the captions clutter-free. You can read about how to schedule First Comment along with your Facebook, Instagram, and LinkedIn posts.

Image Tagging

Tagging other accounts in your images can significantly boost reach and engagement, especially on visual platforms like Instagram. Learn more about image tagging in our article: Can I tag people/Pages when I create posts?

Additionally, you can:

Tag Pages in your Facebook and LinkedIn posts. Also, you can tag profiles in Twitter posts
Share/Schedule album and carousel posts for your Facebook.